![]() It’s not a feature that can be quantified or measured. More personal.įrom the “Projects We Love” to the “Trending” page, you can browse Kickstarter every day and find something new to inspire you. Whereas Indiegogo does a good job at hosting new and fresh product ideas, Kickstarter feels more collaborative. The Kickstarter team has built a thriving community of backers and creators, big and small. It was inspired by other crowdfunding campaigns. This campaign started as a way for me to share my dad’s product and his story with the world. Kickstarter is the bigger, more popular, more profitable platform.īut the reason I’m switching to Kickstarter vs Indiegogo so late in the game is admittedly also an emotional decision. Even the ad agencies who were open to promoting an Indiegogo campaign admitted this was the case. Backers are more likely to click on Kickstarter ads. Many like Jellop flat-out refused to help promote our Indiegogo campaign – but were more than happy to consider it on Kickstarter. What’s more, advertising agencies are much happier to work on a Kickstarter campaign than the same project featured on Indiegogo. Since more people use Kickstarter and are familiar with it, the chances are better that blogs and media outlets will feature your campaign than an Indiegogo project, too. That’s almost 30 million unique visitors every month. There’s no getting around the fact that Kickstarter kicks ass where it counts the most: visitors, backers, and total funds raised.Īccording to the crowdfunding formula blog, Kickstarter has more than double the monthly web visits than Indiegogo. Maybe that underdog status is what’s pushed Indiegogo to innovate with so many of those features above?īut the bottom line is that Kickstarter is still the king of the crowdfunding game. It’s the Pepsi of crowdfunding while Kickstarter is Coca Cola. Most of us already know that Indiegogo is the smaller platform. With all those great features, why switch platforms? How does Kickstarter compare vs Indiegogo?
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